RENT THE RUNWAY ON CAMPUS
Early at Rent the Runway, we realized college students were a big target for the business. We launched Rent the Runway On Campus, encouraging sororities across the country to join and represent RTR on their campus. I designed the materials and experiences that provided each team with incentives, swag, and the ability to attend our annual capstone event in NYC. Along with this, we launched a bus tour across 10 campuses in the south during tailgate season to bring our dream closet to life.