2015 WEDDING CAMPAIGN
Wedding season is a big revenue driver for Rent the Runway. During the spring months, wedding guests drive a significant portion of our business for the entire year. We chose to shoot this season's campaign off model to appeal to more women and wanted to push a destination and feeling more than a specific style of dress. I art directed the shoot, onsite, email and social components. The emails and onsite conversion were higher than any other campaign launched in the past year.